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According to a 2022 survey from the travel booking platform GetYourGuide, 77 percent of individuals surveyed indicated they would rather receive experiences than physical gifts come the holiday season. Travel experiences are the most sought-after experiential gifts, as 63 percent of individuals surveyed indicated surprise travel is the experience they would most enjoy receiving. However, a trip to parts unknown is not the only experience shoppers can give, nor is it the only one friends and family would love to receive. The GetYourGuide survey found that tickets to a concert or show (50 percent); outdoor activities, such as skiing, boating or hiking (43 percent); and a food tour or cooking class (36 percent) also made for desirable experiential gifts.